[6] Bill Blass Limited rose to prominence over the 1970s, being worn by individuals such as Jacqueline Kennedy to Gloria Vanderbilt.

[11] According to Ellin Saltzman in The New York Times, "He took American sportswear to its highest level … giving it a clean, modern, impeccable style… He, probably more than any designer knew his customer and understood her.

"[12] Keystones of the brand identity include exuberant use of color, embellishment and the embodiment of the casual American spirit.

Following the acquisition of the brand, Peacock stated that it had plans to revive the Bill Blass couture line, which had been discontinued a few months prior to the purchase.

Between the death of Blass and this point, six different designers had been hired and dismissed; the 2012 collections were cancelled upon Monteiro's firing.