William R. Synnott

William R. (Bill) Synnott (December 29, 1929 – November 13, 2010) was an American organizational theorist, Vice President of Bank of Boston, author, consultant and lecturer, known for his work in the field of computer technology in business in the 1980s.

in MIS Quarterly Synnott argued that the "rapid growth of international banking in recent years has been accompanied by the growing problem of how to control the flow of vital management information, both customer and financial.

The First of Boston's answer to this problem has been to develop, as a vital part of its international distributed processing network, a worldwide corporate MIS called the Total Customer Relationship system (TCR).

"[7] In their vision the CIO was "a senior-level executive responsible for overseeing network and data processing operations, and crafting an information systems strategy that would help a corporation achieve its business objectives through the innovative use of technology.

"[8] Furthermore, "by presenting frameworks for planning and strategic systems models, the book teaches readers to search for and identify 'weapon' opportunities and shows how companies in the service industries can use information technology as a revenue generator.