Bill "Snow" Telford was a New Zealand rugby league player and coach who coached his country several times, including in the 1957 World Cup.
Telford played for the Richmond club in the Auckland Rugby League competition.
In 1948 Telford managed the Auckland side for coach Stan Prentice.
[citation needed] Telfords final spell as head coach came in 1965 when he led the tour of Great Britain and France.
Telford finished his New Zealand coaching career with 8 Test victories, 3 draws and 17 losses.