William Frank Yeoman (December 26, 1927 – August 12, 2020) was an American college football player and coach.

Yeoman also played a prominent role in the racial integration of collegiate athletics in the South by being the first coach at a predominantly white school in the State of Texas to sign a black player.

[6] Yeoman became the first head college football coach of a major program in the state of Texas to award a scholarship to an African American player.

[4] This average was aided in part by the Cougars' 100–6 victory over Tulsa that marked the last time that a team scored 100 points in a top-division college football game.

Houston joined the Southwest Conference in 1976, and the Cougars posted a 10–2 record that included a 30–0 win at rival Texas and a victory over Maryland in the 1977 Cotton Bowl Classic.

[3][8] In 1986, allegations surfaced that illegal recruiting inducements and extra benefits had been tendered to UH football players.

[11] The NCAA said that the penalties would have been even harsher (including being limited to 20 scholarships for 1990 and 50 paid recruiting visits for 1989) had Yeoman still been coach.