Billionaire Boys Club (clothing retailer)

Billionaire Boys Club (BBC) is an American fashion label based in New York City founded by Pharrell Williams and Nigo in 2003.

In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok.

A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London.

BBC has several sublabels, including Billionaire Girls Club for women and Bee Line, a collaboration with Mark McNairy.

Several stores that retail Billionaire Boys Club and Ice Cream clothing exist across North America, Europe, Asia and the Middle East.