[1] In 1882 he opened a bird dealers shop in Brisbane, where he met and married Annis Swann who had immigrated from Sheffield in England.
[1] In 1884 the couple moved to Sydney and George Bills went into business with his brothers, manufacturing wire mattresses;[1] the origin of the firm BBB.
[4] Manufacture was subsequently handled by Rocla, who produced troughs to the same design in Victoria and later in Junee in New South Wales.
[4] With the rise of motorised transport, demand for the troughs declined and production had ceased by the end of World War II.
[4] Aside from the horse troughs, the trust was involved with other animal welfare projects including the establishment of the George Bills RSPCA Rescue Centre at Burwood East, Victoria which opened in 1964.