William Isiah Bassett (27 January 1869 – 8 April 1937) was an English association footballer, director, and club chairman who served West Bromwich Albion for over half a century.

Born in West Bromwich, the eldest of a coal merchant's six children,[3] at only 5 feet 5 inches (1.65 m), Bassett was initially considered too frail for a professional player.

The strength of England's rivalry with Scotland had led Bassett to develop a "distaste" for Scots during his playing days, and throughout his 29-year chairmanship Albion did not sign a single Scottish player.

He taught me a lot and I must admit that I was tearful for most of the first half following the minute's silence before the kickoff.More than 100,000 people lined the streets of West Bromwich for Bassett's funeral procession.

In 1998, he was listed among the Football League 100 Legends,[13] while in 2004 he was named as one of West Bromwich Albion's 16 greatest players, in a poll organised as part of the club's 125th anniversary celebrations.