Andrew Leahy of AllMusic suggested the band was "[l]ike the glittery offspring of the New York Dolls", and they "create a debauched, glammy, gender-bending style of rock & roll".
After writing and recording with producer Chris Sorensen and songwriter Michael Gurley, and engineers Big Stu Brantley and Doug Messenger--- BCEG began shopping the band, and they were subsequently signed by Kiefer Sutherland and Jude Cole of Ironworks Music.
His summation, from April 30, 2009, said: "Every so often a band come along and promise, threaten even, to bring scuzzy glamour and outlaw allure back to rock'n'roll, to restore it to first principles".
[3] They made their first television appearance on Late Night with Jimmy Fallon on May 21, 2009,[4] publicizing the upcoming album release.
[citation needed] Their single "On My Way" has been featured in promos for television shows including Gossip Girl and Entourage, along with spots in several commercials,[5] and finally on the soundtrack for the 2011 video game Driver: San Francisco.