In 1983 Binatone was the first in Europe with fixed-line consumer products that could be bought at electronics retailers.

[5] This marked the beginning of a gradual change from Binatone's focus on audio and vision to telecom products.

[6] Binatone was the official shirt sponsor of Queens Park Rangers Football Club from 2003 to 2006.

Binatone markets baby monitors, pet monitors, telephones, headphones and car accessories under the Motorola brand name under an agreement with Motorola Mobility and earlier, Motorola Inc.[11][12][13][14][15] Binatone also operates a subsidiary Hubble Connected that acts as a platform for connected devices.

[16][17] In 2016, Dino Lalvani announced that Binatone intended to sell 20% of Hubble while shifting its corporate offices from the United States to Bengaluru, India.