Initial programming consisted of a sitcoms Sun Yaar Chill Maar and Lagegi, action series Shakira - The End of Evil, 3rd Degree with Ugesh Sarcar and six international shows The Benny Hill Show, Japanese Pro Wrestling Show, Gotcha, Motorrad Cops, Whacked Out Sports and Challenges of Fire.

[2][3] In February 2010, Bindass launched a new campaign titled "What I Am" which aimed at speaking for the youth of India, and dispel popular misconceptions about their attitude towards responsibilities.

[5] In 2016 Disney Media Networks India started producing Web television series which will be simulcast on Bindass as well digital platforms like Facebook and YouTube.

The entourage included stars Priyanka Chopra, Dia Mirza, Rakhi Sawant and Dino Morea.

Through a lucky dip, three winners, Andrew from Kolkatta, Richa from Lucknow and 9 year old Vidhi from Mumbai, were chosen.