Bing Crosby Entertains

That was avoided for the Music That Satisfies series as Crosby broadcast at 9:15 p.m. Eastern which meant that it was heard at 6:15 p.m. in California.

“After that Niles would deliver a message from Woodbury whose slogan: “For the skin you love to touch,” represented considerable aesthetic improvement for Crosby over coughless cigarettes and saliva-free cigars.”[2] The Woodbury program is significant for it gave Crosby some dialogue for the first time, his personality emerging in light banter with Niles and introductions to his songs.

Billboard liked the opening show saying, inter alia: “Selling a product to the women must of necessity use a program of definite appeal to them and in Crosby, Woodbury Soap has chosen wisely.

For Bing is in the middle of a brilliant career and the motion picture successes in which he appears add to his strength as a radio draw.

Crosby argued that the logical theme for the stanza was "Where the Blue of the Night (Meets the Gold of the Day)", on the grounds that the song had been identified with him ever since he had been on the air.

Other problems arose with Dale Winbrow, who had been sent out to the West coast from New York by the Lennon & Mitchell agency to resolve the theme tune argument and supervise the show.

The baritone’s management later prevailed upon him to hold on while the situation was being straightened out with the agency on the New York end.”[4] Major guest stars during the series were the Mills Brothers (15 appearances) and Kay Thompson & the Three Rhythm Kings (10 times).

[6] After the January 8, 1934 show, Lennie Hayton handed over the orchestral support for a few weeks to Gus Arnheim and his Orchestra.

In turn, Carol Lofner's Beverly Wilshire Orchestra took over from Arnheim after the February 26 show and then Jimmy Grier assumed the role on March 26 until the end of the season.

He had been offered $3,000 by Studebaker but this was for a minimum of 13 weeks which did not suit the singer as he wanted to be free for a tour of personal appearances immediately on the expiration of his Paramount Pictures contract at the end of May 1934.

Kitty Carlisle appeared on the November 27 show to help promote the film Here Is My Heart and Joan Bennett was on the February 12, 1935 program to advertise the Crosby-Bennett movie Mississippi.

[10] At the beginning of the November 20 show, Bing announced, in an extremely hoarse voice, that he would not be able to sing as a result of attending the football game between Santa Clara and St. Mary's of Moraga at Kezar Stadium in San Francisco at the weekend.

After a brief sequence of events, during which Crosby cheered up another lonely soul, “Silent Night” is heard being sung outside his quarters as the students have come back to serenade him.

Thousands of enthusiastic letters were received and “Silent Night” became part of Crosby's Christmas show for the next quarter of a century.

Under the past season’s arrangement, Crosby picked his own supporting cast and numbers.”[13] The last broadcast of the series took place on June 11, 1935, when the guest was Martha Tilton.