It is also available on Windows Phone 8.1 (and integrated with Microsoft Cortana where available), and can be downloaded for other platforms, including Android.

With the launch of Windows Phone, the new operating system included the Bing Hub, a centralised hub for contextual web searches and Bing Maps for navigation built-in which gained some additional features such as showing users real-time traffic updates, street-view photos, 3D graphics, and directions.

[1] With Windows Phone 7.5, the first major update to Windows Phone Microsoft included several new features to the Bing Hub including the new Bing Vision application that allows users to scan QR Codes, books, price tags, and various other items but unlike Google Goggles, can not scan any object due to its limited functionality, other than scanning objects Bing Vision comes with a built-in version of the Bing Translator that can scan texts and translate it into the phone's language, Engadget did a test they scanned the back cover a book and it only picked up about 90 percent of the words in the summary after the text was found, Bing Vision's translation feature supports 26 languages.

[5][6] In Windows Phone 8.1 Microsoft introduced Cortana to select markets, Cortana is an intelligent personal assistant built on top of the Bing Hub's Microsoft TellMe voice features.

Cortana responds to a set of commands such as setting alarms, reminders, making suggestions based on the user's daily habits and frequented places, notify about the weather, turn up the latest headlines and news on the user's personal interests, a "do not disturb me" feature named Quiet hours which can set exceptions for contacts in the user's inner circle, predict sports events and tell jokes.

Exclusive to Microsoft Lumia devices with the Lumia Denim update is the "Hey Cortana" feature which allows users to open Cortana with voice activation while their Windows Phone is in standby mode.

It provides local listings, maps (road and aerial satellite), driving directions, and traffic conditions.