It may also be called the Bionda di Cuneo, after the comune of Cuneo or the surrounding province; Bionda di Villanova, after the comune of Villanova d'Asti in the province of Asti; Rossa delle Crivelle, after a village near Buttigliera d'Asti; or Nostralina.

In the 1960s, industrialisation and intensive agriculture caused a decline in the breed, which is suitable only for free-range management.

Recovery began in 1999 under the auspices of the Istituto Professionale per l'Agricoltura e l'Ambiente of Verzuolo, in the province of Cuneo.

It is used in the production of the Cappone di Morozzo, or capon of Morozzo, a traditional agricultural product raised under strict conditions in the comuni of Morozzo, Margarita, Castelletto Stura, Montanera, Sant'Albano Stura, Trinità, Magliano Alpi, Rocca de' Baldi, Mondovì, Villanova Mondovì, Pianfei, Beinette and Cuneo.

[7] The combs and wattles removed during caponisation, at about 10 weeks, are an essential ingredient of the traditional Piedmontese dish la Finanziera.