[2][3] The magazine has its editorial offices in Milwaukee, Wisconsin.

It contains information on how to attract birds and other wildlife to the backyard and other information of interest to outdoor enthusiasts and amateur ornithologists and lepidopterists.

The magazine targets audiences from two hobby demographics: gardening and birdwatching.

In 2008, 70% of American adults were involved in gardening,[5] and 6.4% were bird-watchers.

[6] In May 2005, Birds & Blooms began publishing Birds & Blooms EXTRA with magazine issues published six months a year on alternating months to the original Birds & Bloom magazine.