In Vice Versa: Bisexuality and the Eroticism of Everyday Life, Marjorie Garber argues "the twenties has been linked to the popularization of Freud (or "Freudianism"), the advent of World War I, and a general predilection for the daring and unconventional: bobbed hair, short skirts, the rejection of Prohibition and Victorian strictures."
In the 90s, under the influences of the contemporary hipster subculture,[11] which symbolizes the resistance against mainstream lifestyle and encourages unconventionalities, more and more people started to speculate about their own identity as well as sexuality.
For example, in 1995, the lead vocalist of punk rock band Green Day, Billie Joe Armstrong, came out as bisexual in an interview with The Advocate.
Mainstream singer Janet Jackson recorded a cover version of Rod Stewart's "Tonight's the Night (Gonna Be Alright)" in which she sings to a woman with whom she is about to engage in a ménage à trois, saying, "This is just between me … and you … and you …".
In the 21st century, bisexuality (or manifestations thereof) was shown or alluded to in the films Kissing Jessica Stein, Y tu mamá también, Mulholland Drive, Alexander, Kinsey, and Brokeback Mountain, in the television series The O.C.
In the 2003 MTV Video Music Awards, Madonna kissed Britney Spears and then Christina Aguilera; many news and tabloid outsources referred to it as "lesbian chic".
According to surveys by the CDC in the US, a larger number of female college and high school students in America are experimenting with other women than ever before and, in a surprising twist, actually report being encouraged to do so by pop culture for the first time.