[9] In 1966, Italian doctor Cesari Rossi and Indian businessman Khushroo Suntook introduced Bisleri bottled water in India by setting up a factory in Thane.

[10][11][12] Bisleri was initially sold only in luxury hotels and restaurants in Mumbai[11] in glass bottles in two varieties – bubbly and still.

In 1969, the Jayantilal Chauhan family of Parle Group acquired the struggling Bisleri brand, which was looking to exit the Indian market, for ₹4 lakh (about US$50,000 then).

[18] The deal also included a 15-year non-compete clause, which prevented Parle Exports from launching competing carbonated drinks until 2008.

[22] In 2006, the company sold the trademark of Maaza in European and US markets to Infra Beverages and House of Spice respectively for undisclosed amounts.

[28] Bisleri has a 32% market share in the organized bottled water segment,[29] in which it mainly competes with PepsiCo's Aquafina, The Coca-Cola Company's Kinley, Parle Agro's Bailley and IRCTC's Rail Neer.