Invented by Messrs Roberts & Patterson, it was named "Bisto" because it "Browns, Seasons and Thickens in One".
[1] Bisto Granules, which dissolve in hot water to form a gravy substitute, were introduced in 1979.
Bisto Gravy Powder 227g and 454g packets and drums during the late 1980's up to 1991 and 3 non identical pictures and the bottom back.
The competition was won by Mr and Mrs Simmonds, who named the twins after themselves, calling them Bill and Maree.
During the 1970s popular advert phrases included "Where there's meat there's Bisto" and "Browns, seasons and thickens all in one" in a series of family adverts shown on television with celebrities such as Gordon Banks, Anita Harris, Henry Cooper, Jon Pertwee, Billy Bremner, Dick Emery, Terry Wogan and Alan Ball.
[citation needed] Adverts for Bisto gravy during the 1990s included the Dean Martin song Memories Are Made of This.
for Bisto encourages families to sit up at the table for one night a week to eat 'proper' food.
[citation needed] In 2025, Bisto entered into a brand partnership with Aardman Animations cartoon characters Wallace & Gromit.
Characters from the films featured on Bisto products, with consumers offered the chance to win a lab-grown blue diamond worth £1,500.