Bitter Sweet Love is the fifth studio album by English singer-songwriter James Arthur, released on 26 January 2024 through Columbia Records.

[7] The album, primarily co-written and produced by Steven Solomon, retains Arthur's signature sound, and was preceded by the release of six singles, including the title track, and the lead single "A Year Ago".

On June 28, 2024, to accompany Arthur's world tour in promotion of the album, a deluxe edition was released, adding eight new tracks, including covers of Christina Perri's "A Thousand Years" and Shania Twain's "You're Still the One".

She noted that "Arthur's soulful husky voice continues to be the main quality that sets him apart from the army of Ed Sheerans in operation, but there is only so far it will take him on his fifth album [...] Hollow sloganeering and hackneyed balladry aside, Arthur is more than capable of churning out a decent, lively pop song.

The up-tempo tracks demonstrate that Arthur can write good pop songs – without these, this album would have been one long, unendurable ballad.