In adulthood, Bjarni became a merchant captain, based in Norway, but visiting his father every summer in Greenland.
Professor Tryggvi J. Oleson of the University of Manitoba stated "There are strong arguments for the view that the three lands seen by Bjarni were Newfoundland, Labrador, and Baffin Island.
"[4][1] Greenlanders took special interest in his discoveries, and, as they lacked timber, became allured by the wooded coastline Bjarni reported sighting.
The main character, also named Bjarni, in the Cultures video game series is based on Herjólfsson.
The main character, Barney Hendrickson, of The Technicolor Time Machine realizes that he is Bjarni, his name having undergone some alterations to become more typical Norse over the generations.