The accompanying music video for the single, directed by Wes Edwards, was shot outside of Reykjavík, Iceland and featured Bentley's wife Cassidy.

[3] Taking place outside Reykjavík, Iceland, the video follows Bentley on a deserted beach near some plane wreckage, his eyes spotting a woman in a black dress (played by Bentley's wife Cassidy) who leads him into a cave for some "sexy scenes".

[10][11] The single was certified platinum by the RIAA in the US on June 3, 2021 for combined sales and streams of over a million units.

[13] It reached number one on the Mediabase country radio singles chart in late May 2017.

[10][16] On April 2, 2017, Bentley performed "Black" at the 52nd Academy of Country Music Awards, wearing a white t-shirt and blue jeans while performing with his guitar under a "single white spotlight".