[2][5][6] In 2016, the company raised a total of £9.2 million in two separate funding rounds led by investors like Mitsui, Albion Ventures, and The Blackstone Group.
[13] As of 2020, Black Swan Data has over 160 employees, spread over six offices in four countries, and counts major brands in the food, beverages and personal care sectors in the UK, Europe, US, and Japan as clients for its Trendscope trend prediction platform.
Trendscope filters and cleans this data, then uses algorithms to predict and forecast information to help businesses make marketing and supply chain decisions.
For instance, for Disney's film Frozen, Black Swan Data analysts identified information from Rotten Tomatoes and IMDb, data about movies released prior to Frozen, and videos that people were watching on YouTube as predictors for the potential success of the film and any related merchandise (and their requisite supply chains).
[1] By contrast, Black Swan Data worked with PepsiCo to help them apply predictive technology to their business and keep up with health and lifestyle trends across food and beverages.