BVM's stated purpose is "to increase power in our communities" by focusing on voter registration, getting out the vote, independent election-related expenditures, and organizational development & training for other grassroots groups.

[8] Institutional and corporate partners are collaborating to combine financial, volunteer, marketing, and other resources to raise awareness of Black voting rights and broader community issues.

[16] BVM has also partnered with BET Media Group and the National Urban League to encourage Black community involvement in voter registration and participation.

[23] The organization also substituted in-person events with town halls via Zoom, which were held multiple times a week and drew as many as 1,000 people.

[26][27][28] The "We Won't Black Down" campaign and bus tour goal was to promote democracy in action ahead of the 2022 general election.

[29] The national tour included stops in states: North Carolina,[30][31] Georgia,[32][33][34] Texas,[35][36] Missouri,[37] Pennsylvania,[38] Wisconsin,[39] Michigan,[40][41][42][43] Ohio,[44][45][46] and Florida.

As BVM organizers explained to the Los Angeles Times in March 2021, working at the local level enables them to support individuals who may eventually seek state and national offices.

[52] A 2020 profile by The 19th explained that "the organization is focused not just on the race—registering and turning out thousands of voters—or even on the candidates themselves, but on feeding nearly 20,000 families, offering free coronavirus testing and continuing to support struggling areas of the state, whether they end up casting a ballot or not.