Blackout Tuesday

[4] Some outlets produced blacked out, silent, or minimal programming for 8 minutes and 46 seconds, the originally reported length of time that police officer Derek Chauvin compressed Floyd's neck.

Blackout Tuesday stemmed off of the original initiative[3] created by music executives Brianna Agyemang and Jamila Thomas, Senior Director of Marketing at Atlantic Records.

[1] In remembrance of George Floyd, media conglomerate Paramount Global similarly took all of its cable channels, which include MTV, Nickelodeon, and Comedy Central, off the air for 8 minutes and 46 seconds.

[9] On Facebook and Instagram, users participated by posting a single photo of a black square alongside the hashtag #blackouttuesday.

[7] It was also proposed that this day be used as “a day to disconnect from work and reconnect with our community” via “an urgent step of action to provoke accountability and change.” [12] "Blackout Tuesday" was originally conceived as a music-industry protest, according to Rolling Stone, and Jamila Thomas and Brianna Agyemang of Atlantic Records meant it to be a call for the industry to "not conduct business as usual."