Published every day except Sunday, it covers the towns and communities of the Fylde coast.

The paper's history dates back to a weekly publication founded in 1873.

The newspaper is published by National World, and is known locally as The Gazette.

In 2014, the newspaper decided to scrap club chairman Karl Oyston's weekly column "given such disgusting and offensive comments" he made to a Blackpool fan.

[4] Oyston's response was to stop recognizing The Gazette as local media, instead only allowing them to attend national news conferences.