The Bledisloe Cup is an annual rugby union competition between the national teams of Australia's Wallabies and New Zealand's All Blacks that has been contested since the 1930s.
The Australian Rugby Union (ARU) contend that the one-off 1931 match played at Eden Park was first.
In 2006, the Tri Nations series was extended so that each team played each other three times, meaning a return of the three-game contest for the Bledisloe Cup.
The three-match format for the Bledisloe Cup continued in 2012, with the first two matches taking place as part of the 2012 Rugby Championship.
[1] The Hong Kong match drew a crowd of 39,000 to see the All Blacks defeat the Wallabies 19–14 (despite New Zealand having already won the Bledisloe Cup for 2008),[2] generating a reported £5.5 million and proving to be a financial success for the two unions.
[3] A fourth match was again set in Hong Kong in 2010, but failed to attract sufficient ticket sales.
[7] The relatively poor ticket sales included about 10% arrived via giveaways because of clashing with the fixture between Japan and World XV a day before in Osaka and lack of competitiveness of Wallabies contributing to dead rubber match of the series.
Any cash lost from forfeiting that match would be compensated by A$18 million per year in League of Nations broadcast revenue.