Craig Ericson, President of Rise expressed his excitement to work with Bleeding Through stating, "We've been huge fans ever since they released an album on Indecision Records.

Vocalist Brandan Schieppati stated, "After 10 years, we have been content with the fan base, the familiarity of touring and the comfort of knowing what to expect at every show.

"[4] Bleeding Through is also the first studio album to feature Dave Nassie, who has previously played in punk rock groups No Use for a Name, 22 Jacks, Suicidal Tendencies and the funk metal band Infectious Grooves.

[5] Nassie replaced former guitarist Jona Weinhofen, who left Bleeding Through after two years due to Trustkill not paying royalties and returned home to Australia.

This is significantly lower than the band's previous album, 2008's Declaration, which peaked at number 101 and sold 6,000 copies in the first week.