It was released on 14 April 2023 through Oh Land's Tusk or Tooth label and Capitol Records Denmark, and appears as the lead single on her upcoming sixth studio album, Loop Soup (2023).

The song's lyrical content critiques society's dependence on social media, and she revealed she hopes it helps others questioning their personal phone usage.

[3] It primarily discusses her feelings regarding social media, and how constant exposure can result in societal consequences and impact one's mental health.

[1] Prior to her performance at Tivoli Gardens, she elaborated on the song's meaning further, revealing that "Bleeed" refers to one's attempt to have a dual life via reality and being online, and argues her opinion that social media has too large of a daily presence.

"[1] According to Dansende beren's Aernout van Lindt, "Bleeed" has electro influences and a danceable beat, and compared it to the works of Scandinavian singers Tove Lo and Dagny.