For the channel's first few months, it timeshared with UKTV Food +1, airing from 7pm-3am, but soon expanded to a full 24-hour schedule by 1 July.

[2] The news came just two days after UKTV's entertainment channels were rebranded to Watch, Gold and Alibi.

[8] Later in 2007, the idents features a live-action footage where the people are working or having activities (e.g. building site, shopping centre) before a red part moving into the stacked UKTV People logo over a three striped red background.

When the rebrand to Blighty occurred, a new logo was designed consisting of a brightly coloured Union Flag.

These scenes included many people and centred on a number of typically British themes: rain, with large wellies, business men with umbrellas and people camping; sun with beach scenes, and other summer activities; tea, with all methods of making tea celebrated alongside cakes and biscuits and multicultural, featuring foreign dances and Indian food and spices.