Its catalog includes independent releases by Machine Gun Kelly, Lega-C, Wiz Khalifa, Lisa "Left Eye" Lopes, Big Sean, Rhymefest, and Ceddy Bu Rap Sumo.

An alumnus of Ego Trip's The White Rapper Show, XXL Magazine put Brown "in the same category as Weird Al Yankovic" and lampooned the project.

[4][5] In the summer of 2009, Block Starz partnered with Atlanta-based D-Lo Entertainment to release Certified, the debut mixtape from future Love & Hip Hop: Atlanta cast member Rasheeda.

[9] Released on December 29 with the song "Was It" by Throwback featuring Wiz Khalifa as the lead single, East Coast Block Starz received generally favorable reviews,[10] though critics noted it had a decidedly more commercial slant than its predecessor.

[11] In addition to "Was It", which benefited from the growing popularity of Wiz Khalifa, Boston native Supastar LT's collaboration, "I Love My City", with Kardinal Offishall and Red Cafe also became a popular-selling download from the project.

[20][21][22] On September 1, 2011, the label announced the signing of Tulsa, Oklahoma rapper/singer/producer Lega-C,[23] whose viral YouTube video, "White Girl Raps Fast", would go on to generate millions of views at various popular music and entertainment websites online.

[29] On November 29, 2011, Block Starz Music released "Macho Man" by Delwin Tha Krazyman, which featured the national debut of 650-pound Plaquemine, Louisiana rapper Ceddy Bu Rap Sumo.

[32] On February 22, 2012, the label signed Bootleg of Flint, Michigan rap group The Dayton Family and unveiled the rapper's previously unreleased collaboration with Lisa "Left Eye" Lopes of TLC to commemorate the upcoming tenth anniversary of the pop star's death on April 25, 2002.

[41][42] Reviews for the album have been positive, with critics declaring, "the Tulsa Twista is more than a one trick pony" and the release as "a collection of defiant grit anthems that exhibit how Lega-C continues to prove that looks can be deceiving".

On the song, Cole, who was born in London, England and raised in Sierra Leone, raps about the dual stigmatization Africans face in Europe and their homeland.

This sparked cries of racism by some in the online Hip-Hop community who saw the southern restaurant chain's move as an effort to distance itself from its, predominately black and Latino, early morning weekend customers.

[60][61] On May 8, 2013, Block Starz Music Television co-produced "This Is Dante", a half-hour comedy web series that followed the misadventures of Bronx, NY native Dante Hillmedo (Andrew Hillmedo Jr.), an American actor, who most notably appeared in 2008's major motion picture Baby Mama starring Tina Fey and Amy Poehler, and his struggles to launch a rap career.