Activate (formerly Bloglovin') is a platform that allows users to read and organize blogs on mobile and desktop.

[4] Bloglovin’ eventually developed into a platform that allows users to consume, organize, and discover disaggregated content.

[5] In 2012, Bloglovin' raised $1 million in Series A funding from investors including Betaworks, Lerer Ventures, RRE Ventures, Hank P. Vigil & Fritz Lanman, Eric Martineau-Fortin, Rob Wiesenthal, Jill Greenthal, and Investment AB Kinnevik.

"[9] In February 2014, Joy Marcus, formerly a managing director at Gotham Ventures, was appointed chief executive officer of Bloglovin’.

Investor Northzone led the round, and the founders of Babble and SoulCycle invested personally in the site.