Pascal told her that he would have a song to match her hair if she'd be interested.

[3] On the released date, 18 March 2014, Alizée spent most of the day giving interviews in several radio stations, including RFM, MFM, France Bleu, Hotmix Radio and NRJ.

The single was announced 14 March 2014 by Jive Epic France and Alizée on Facebook.

[4] It is the best single chart position for Alizée since Mademoiselle Juliette (2007) and À contre-courant (2003), which both reached 22nd place.

The casting of dancers for the video was held 2 April 2014 in Paris.