Abbott, who was working and residing in Washington, D.C. at the time, wanted a more hands-on fundraiser in comparison to the many charitable organizations which were raising money predominantly through formal black tie events.
Alongside her sister, she thought a powder puff football game that leveraged pop culture's blonde vs. brunette rivalry would be more appealing to a younger set of donors with a $20 ticket price to provide a low cost way for attendees to support a good cause.
[2] Cities that host the game include: Albany, Amarillo,[4] Akron, Atlanta, Austin,[5] Bakersfield, CA, Baton Rouge, Boston, Buffalo,[6] Charlotte, Burlington, IA, Chicago,[7] Cincinnati, Cleveland, Columbia, SC, Columbus,[8]Denver,[9] Evansville,[10] Houston,[11][12] Hudson Valley (New Rochelle, NY), Indianapolis,[13] Jackson,[14] Kansas City,[15] Lexington,[16] Los Angeles[17] Louisville,[18] Lubbock, TX, Madison, WI, Minneapolis,[19] New York,[20][21] North Alabama (Decatur, AL), Phoenix, Plainview, TX, Raleigh, North Carolina,[22] San Diego,[23] Santa Barbara, CA, San Francisco.
[24] Tallahassee, FL, Washington, D.C. and Wichita, KS Abbott has received national publicity and multiple awards for her efforts in raising funds for the Alzheimer’s Association.
[29] Other media stories have highlighted intense workouts, team meetings that feature inspirational films such as Remember the Titans, and participants practicing their trash-talking to include brunettes trying to think up ways to intimidate their blonde opponents.