Blue Area (Urdu: بلیو ایریا) is the central business district of Islamabad, Pakistan along the Jinnah Avenue.

It is characterized by clean, wide roads and tall buildings among the panoramic greenery of the adjacent areas.

Blue Area is served by Stock Exchange, 7th Avenue, PIMS,[clarification needed] and Shaheed-e-Millat metro bus stations on Jinnah Avenue Line 1 of the Rawalpindi-Islamabad Metrobus system.

On 4 July 2016, the first National Database and Registration Authoritymega centre was inaugurated in Islamabad's Blue Area with a capacity of processing 2000 applicants daily.

Designed by British architectural firm WS Atkins, it consists of three skyscrapers, containing corporate offices, residential apartments, and a hotel.