The Blue Heart Campaign is an international anti-trafficking program started by the United Nations Office on Drugs and Crime (UNODC).

[2] The Blue Heart Campaign was launched in March 2009 by the Executive Director of the UNODC, Antonio Maria Costa, during his address to the World's Women's Conference meeting in Vienna.

[3] The Blue Heart Campaign uses its website, as well as Facebook, Twitter, YouTube, and Flickr to communicate goals, objectives, and news with the public.

The fund will also help Governments, as well as intergovernmental and non-governmental organizations, to protect and support victims of human trafficking so they can recover from their physical and psychological injuries.

On the contrary, a Tier 1 ranking indicates that a government has acknowledged the existence of human trafficking, made efforts to address the problem, and complies with the TVPA's minimum standards.

It was launched by Teresa Morais, Secretary of State for Parliamentary Affairs and Equality, Manuel Albano, Portuguese National Rapporteur for Human Trafficking, and Pierre Lapaque, Chief of the UNODC Organized Crime Unit.

[2] It aims to make legislation and penalties more effective, ensuring successful prevention and prosecution on trafficking as well as enhanced protection of, and assistance to, victims.

[2] In its 2011 report 'Trafficking in Human Beings in the European Union,' Europol concludes that "the positive steps taken by many Member States and the EU to prevent and combat trafficking in Europe have ensured that the current level of response in tackling this crime has never been higher.

Lengthy prison sentences for convicted traffickers are now routine in some countries, the levels of awareness amongst law enforcement and the judiciary have been raised, victim protection and support is prioritized and national action plans provide clear examples of Member State strategy and intent.