Development of Blue Lynx began in 2017 through the efforts of Yuka Okayasu, a producer at Fuji TV who previously worked on the network's Noitamina anime programming block.

[1] After noting that Fuji TV's existing programming blocks Noitamina and +Ultra seek to appeal to a broad audience of anime viewers, she sought to develop a label that would conversely appeal to a niche audience of yaoi fans.

[1] Development of the label was aided by the critical and commercial success of the live-action boys' love television dramas Ossan's Love on TV Asahi and Pornographer on Fuji TV on Demand (FOD), which demonstrated the popularity of the genre to executives at Fuji.

Gekkou wa Kimi no Sasayaki (Moonlight is Your Whisper), a five-part short story by Shion Miura with illustrations by Yoko Tanji, was posted on the studio's Twitter and website in the days leading up to the announcement.

[2] Its first production, a film adaptation of the manga Twittering Birds Never Fly, was announced on April 26, 2019 by Grizzly.