[citation needed] The hoki is one of the species used in McDonald's Filet-O-Fish, Fish Fingers and McFish sandwiches.

[5] The blue grenadier is the subject of a large commercial fishery industry in New Zealand, which has been certified by the Marine Stewardship Council (MSC) as well-managed and sustainable in March 2001.

[citation needed] In 2010, Greenpeace International added the blue grenadier (hoki) to its seafood red list.

[10] Both organisations state damage to the sea floor due to bottom trawling and bycatch of species such as New Zealand fur seals, albatrosses, petrels and basking sharks as the primary reasons for the ratings.

[citation needed] In September 2013, as New Zealand Hoki, it continued to appear on the MSC's list of sustainable fish.