The service was originally launched in 2011, primarily focused on offering online video courses on crafts-oriented topics, as well as selling crafts products.

[2][3] It raised $15 million in an angel round of funding from Access Venture Partners, Foundry Group, Harrison Metal and Tiger Global Management, launching the website just over a year later.

[8] In July 2018, Craftsy re-launched its subscription video service Craftsy Unlimited as Bluprint, expanding its how-to content to cover a wider array of hobbies and lifestyle topics that "promote and facilitate self-expression", including content such as Re:Fashion with actress Marcy Harriell; Hip-Hop Grooves With tWitch with dancer Stephen "tWitch" Boss (of The Ellen DeGeneres Show fame) and Barneys New York ambassador Simon Doonan, among others; Ready, Set, Grill, co-hosted by Today anchor Al Roker and Mike Abdoo; and Spark, a series hosted by Top Chef's Padma Lakshmi that profile artists "redefining the creative landscape".

There was corporate synergy between Bluprint and other NBCUniversal properties, with brand integration in series such as Making It, Million Dollar Listing, and Today (which features a co-branded segment monthly).

A note penned by founder and CEO John Levisay was posted to the company's website, stating "I am disappointed to inform you that Bluprint will be closing over the next few months, like so many customers, instructors, designers, and employees, I am devastated by this news."