Bonnier LLC (formerly Bonnier Corporation) is an American "outdoor adventure" company that originally operated numerous U.S.-based media brands but struggled in the magazine publishing industry, leading to the decline or closure of several well-known titles.
Formed in 2007 after Bonnier Group's acquisition of publishing assets from Time,[1] today it operates events within the vertical of outdoor recreation.
[3][4] In June 2009 Hachette Filipacchi sold American Photo, Boating, Flying, Sound & Vision, and Popular Photography to Bonnier.
[8] In June 2015, Bonnier Corp. was defrauded of $1.5 million through a phishing e-mail scam emanating from China that targeted its accounting department.
[10][11] In 2022, the company began to reposition and restructure its operations, and began to brand itself as an "outdoor adventure company" to emphasize its events, focusing specifically upon core verticals of marine recreation (including boating, sailing, and fishing), hunting, and travel.