He persuaded Derek Cattell, a former trade union officer and an executive member of Blair's Sedgefield Labour Party to join the campaign.
Supporters included the former MP Martin Bell who in his book, The Truth that Sticks (2007) wrote "Of great value was Derek Cattell, formerly on the executive of Sedgefield Labour Party.
He defected to Reg's campaign after some heart searching; it cost him some fair weather friends, but the candidate had no loyal supporter from start to finish."
[5] Clay went on to live in the Marches city of Hereford, and remained politically active as a volunteer official in the local Labour Party.
He involved himself in a number of local causes, including a group opposed to the building of a by-pass which would disturb ancient archaeological remains known as The Dinedor Serpent.