So, upon Sam Phillips' request, he set up Elvis Presley for his first live performance at Overton Park in Memphis, Tennessee on July 30, 1954.
[3] Neal officially became Elvis Presley's second manager on January 1, 1955, preceded by the band's guitarist Scotty Moore.
At that time, Colonel Tom Parker and Bob Neal agreed to split their combined 40 percent commission on Elvis's earnings.
Moreover, Neal was growing weary of life on the road, he still had his job as a DJ and, by March 1956, he had opened a record store in Memphis.
A few months later, Neal opened a talent agency called Stars, Inc. for representation and booking of artists that would include Johnny Cash, Carl Perkins, Roy Orbison, Sonny James, Warren Smith, Jerry Lee Lewis, etc.