[2][3] Gould started his football career at Coventry City, making his debut for the club whilst still an apprentice at the age of 16.
[9] In June 1970 Gould was transferred to Wolves for a fee of £55,000, and made his debut against Newcastle United in August 1970, but after just 15 months he was signed by West Bromwich Albion manager Don Howe for £66,666.
[6] He made his Albion debut at home to Ipswich Town in the same month, and partnering Jeff Astle in attack, went on to score 12 goals in his first season at the Hawthorns.
[6] Gould joined West Ham United in November 1973 for an £80,000 fee, and picked up a winners' medal in the 1975 FA Cup Final as a non-playing substitute.
[6] Between January and April 1978 Gould coached the Norwegian side Aalesunds FK, and joined Hereford United as player-coach for £10,000 in September of the same year.
When Hurst was sacked in April 1981, Gould took charge of first team affairs for the final two games of the season, before leaving the club shortly afterwards.
He became national coach in June 1995 but quit four years later after their failure to qualify for the 1998 FIFA World Cup and UEFA Euro 2000.
Gould's final match was a 4–0 defeat to Italy in which he allegedly instructed Mark Hughes "not to tackle the Italians as they'll only dive".
[18] Despite his efforts, Cheltenham were unable to avoid relegation back to Division Three and Gould resigned soon after the 2003–04 campaign was underway, following a run of six defeats in seven games.
Gould is a regular presenter and pundit on talkSPORT Radio, and appears each Friday on the Andy Goldstein Sports Bar programme, where he is colloquially known as "The Gouldfather".
[21][22] In his first game in charge Gould led Weymouth to a 1–1 draw with Forest Green Rovers which ended an 11-game losing streak, but he was unable to save them from relegation to the Conference South.
Richard is the current Chief Executive of the England & Wales Cricket Board, whilst Jonathan is a former Coventry City and Celtic goalkeeper.