The OTT India Fest was organized by the digital entertainment company Bollywood Hungama in collaboration with Cinema Waale Film and Television Productions LLP and Across Media Solutions and was presented by Sonata Poze.

[3][4] The first edition of the Bollywood Hungama OTT India Fest occurred on 18 and 19 October 2023,[5] at Taj Lands End, Mumbai.

[6] Curated, directed, and scripted by Cinema Waale Film and TV Productions and produced by Across Media Solutions,[7] the event featured a diverse lineup of panel discussions, fireside chats, master classes, and workshops, as well as an awards ceremony to honour the artists from the OTT entertainment industry.

[8][9] The first day commenced with a panel discussion on India's OTT landscape, featuring industry experts and decision-makers.

[10] The film's cast—Suhana Khan, Khushi Kapoor, Agastya Nanda, Mihir Ahuja, Vedang Raina, Yuvraj Menda, and Aditi Dot—joined Reema Kagti and Zoya Akhtar in launching the song 'Suno' from the Netflix original.