Boloco (from Boston Local Company) is an American chain of fast casual restaurants in the northeastern United States.

The company was started in 1996 under the name Under Wraps by cofounders Adam Liebman, Gregg Harris, John Pepper and Jason Hutchinson.

[7] In late 2004, the founders sold The Wrap brand and assets to Joe Lanni and his sons, who intended to expand the format nationally through franchising.

"[9] Also problematic of the original name was that The Wrap was deemed to be too generic to be legally protected, an issue that Pepper noted would affect their expansion plans.

[10] New CEO Mike Harder formerly of Chipotle Mexican Grill was hired to run the company and oversee the plan to rebrand as Boloco in 2005.

Speaking to The Boston Globe, Pepper stated that it "was the right thing to do" and that "the company was slow to rein in costs and focus on profitability.

"[14][18] With Pepper back leading the chain as interim CEO, Boloco closed several underperforming locations in an attempt to return to profitability.

[15] Confusion regarding the closing of the Boylston Street restaurant in Copley Square began in late 2018 after Chick-fil-A announced that it was opening its first Boston location in the space Boloco occupied.

The Berklee, Children's Hospital, and Lynnfield restaurants remained open for a time offering a "Feeding the Front Line" menu with items for $5 or less.

[28] By October 2020, the chain was working through renegotiating leases for existing stores and shopping for potential buyers; only the Children's Hospital and Lynnfield locations remained open.

[30] On August 25, 2023, Boloco announced the closure of its "flagship" Berklee (Massachusetts Avenue at Boylston Street) location effective that day.

[32] In 2007, the Humane Society of the United States announced that Boloco had gone cage free for its estimated "318,000 worth of liquid eggs" it used each year.

In a press release announcing the new designation, the GRA noted that Boloco had "reduce[d] its environmental footprint and increase[d] sustainable practices".

[34] Food service supplier HT Berry noted that it had worked with Boloco to accomplish its sustainability goals, such as offering compostable items instead of plastic utensils and bowls, and eliminating Styrofoam cups.

Senators Elizabeth Warren and Richard Durbin spoke to bring awareness to then-U.S. President Barack Obama's goal to increase the federal minimum wage.

[38] In a 2014 article, The New York Times reported that Boloco was "one of the handful of restaurant chains that deliberately pay well above the federal minimum wage,"[39] and in 2015, The Boston Globe's Taryn Luna wrote that Boloco was a "rare champion for low-wage workers in a fast-food industry notorious for paying the bare minimum and relying on part-time employees".