[3] In November 2000, bookseller Barnes & Noble purchased a 50-percent share of the company for $4.2 million,[4] after which the magazine operated as a partnership.
Thirty-one issues were published through the end of 2003, when the magazine ceased operations after Barnes & Noble stopped its funding following several years of losses.
[6] Book's editorial and production offices were originally in Chicago, with business operations running out of Summit, New Jersey.
[4] In November 2000, the magazine made a deal with Barnes & Noble to offer a free one-year Book subscription to new members of their "Reader's Advantage" loyalty program.
[4] The name change was a gamble, because it meant the other nationwide United States bookstore chain, Borders Books, would not carry the magazine featuring its rival's name.
[6] In mid-October 2003, the bookseller's senior leadership met with Kramer and Gleason and told them that the company was not going to provide any further funding.
[4] Front covers of the magazine's issues often featured close-ups of writers,[6] including Tom Wolfe, T. C. Boyle, Frank McCourt, Nicole Kidman, J. K. Rowling, Ethan Hawke, Sebastian Junger, and Toni Morrison.