[1] The company is privately funded by a wide range of investors including Peter Thiel, founder and former CEO of PayPal, and Mark D'Arcy, Director of Global Creative Solutions at Facebook.

Music, sound effects, and ambient audio tracks are recorded separately, allowing readers to set their own preferences.

The platform enables writers to create and share stories and provides readers with a new type of reading experience.

[9] With Booktrack Studio anyone can easily add music, ambient sound and effects to any digital text, from a book or a short story to poetry or a travel blog.

[10] The first Booktrack download was a version of The Power of Six, the second book in the Lorien Legacies by Pittacus Lore and the sequel to I Am Number Four.

Since then, the company has published editions of Salman Rushdie's short story In the South and classics including Rikki-Tikki-Tavi, The Ugly Duckling, The Selfish Giant, Hansel and Gretel, Peter Pan, The Adventures of Huckleberry Finn, and Charles Dickens' A Christmas Carol.