Since 2019, the ward has elected 2 councillors to Bournemouth, Christchurch and Poole Council.

[1] The ward was formerly used for elections to Bournemouth Borough Council, which it elected three councillors.

The ward includes Bournemouth Town Centre and Richmond Hill.

There are significant percentages of residents working in the wholesale and retail trade and hotels and catering and financial and insurance industries.

[2] (Conservative) (Conservative) (Conservative) (Conservative) (Labour) Bournemouth Central re-elected the 3 conservative councillors at the 2015 Bournemouth Borough Council election.