[1] Boursin's product was derived from a traditional party dish, fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavour.

His recipe was the first flavoured cheese product to be sold nationally in France.

[citation needed] Boursin cheese was first developed in Normandy,[2] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company.

In 1990, the Boursin name was acquired by Unilever, who sold it to Groupe Bel in November 2007 for €400 million.

[4] This slogan was later modified to "Du pain, du Boursin, on est bien" ("Some bread, some Boursin, we are good").