Bowler has a long history of involvement with motorsports, with both company and private teams participating in the Dakar Rally, British Hill Climb Championship, French Baja, and many other extreme off-road events.

On 15 November 2016, all pages on Bowler's website were changed to a single page holding an official statement by the company, stating their founder, Drew Bowler, had suddenly died Monday, 14 November 2016.

In November 2020, Bowler announced a new addition to their line-up known by its project name, Project CSP 575, a new SUV based upon the design of the Land Rover Defender 110 station wagon, powered by the 5.0 litre Jaguar AJ-V8 from the Range Rover Sport SVR.

[7] On 14 October 2024, staff working at Bowler were noticed to publicly denote themselves as being made redundant from the company.

Some staff announced the closure of the Belper site, stating that it would close within the "coming months".