The stores are located along highways in New Mexico and offer additional amenities such as food from restaurant chains such as Subway, and Dairy Queen.

The company's travel centers typically incorporate a Southwestern "trading post" theme, in the manner of small stores commonly found along Old Route 66 prior to the construction of the Interstate.

They have names like "Flying C Ranch",[1] "Old West", "Bowlin's Running Indian", and "Continental Divide".

One location, called simply "The Thing"[2] also incorporates another Route 66 tradition, the sideshow.

[3] Stores sell fuel branded Exxon or Shell, and many also incorporate a Dairy Queen.