Bowlmor Lanes

Shannon saw the potential in the property and purchased it for $1.4 million "to inject the tired business with hip design, upscale cuisine, and a full bar, and then market Bowlmor as a party venue.

Shannon eliminated bowling leagues, "to ease out those who did not cotton to the fancy trappings or higher prices," in favor of promotions and events aimed at attracting new fans to the sport.

[6] With the success of the Union Square location, Shannon’s company, Strike Holdings LLC, went on to replicate the Bowlmor Lanes concept in other markets.

In November 2004, the 34 lane Strike Miami opened in the Dolphin Mall in the Doral section of the city, featuring a sports themed restaurant.

The 90,000-square-foot (8,400 m2) Bowlmor Lanes facility features seven bowling lounges designed with New York themes, from Manhattan Chinatown (featuring a gong that is hit upon bowling a strike) to Art Deco and Central Park (including items purchased from the Tavern on the Green auction) to Prohibition, plus a full stage with dance floor, a sports bar with stadium-style seating, boardwalk games, and a miniature golf course.

Bowlmor locations have earned several hundred thousand dollars per lane per year making it one of the highest grossing bowling facility operators in North America.